The Brain and Zeros May 19, 2010

The brain is a wondrous piece of tissue as we know and are finding out more and more–but in this case, it might not be doing you any favors–or it might if you are the homeseller and you know this tidbit, as reported by Jack Hough in Smart Money.  Avoid a successsion of zeroes in your selling price. The subconscious part of the brain–if that IS a part of the brain–interprets zeros in a sales price as a higher price than a succession of regular numbers. So, even a dollar difference–$200,000 instead of $199,999–would be interpreted by a prospective buyer as possibly a substantially higher price.

So, sellers, take heed, and buyers beware!